Evaluation Question 3

What kind of media institution might distribute your media product and why?


We think our film would be best suited for a small independant film company because of the subject matter and the style in which the film is shot and edited. We also made this decision because the film is more emotionally focused rather than aiming for pure action entertainment. It is designed to provoke the viewers thoughts and feelings and make them connect with the character and the film - not everyone is interested in this type of film, therefore we do not feel a large company would be willing to take our film on.

A mainstream comparison to our film would be the film Taken, starring Liam Neeson , however this film is more focused on action and 'the chase', rather than the emotional trauma that the character in our film is suffering. A film like Taken would have a wider audience than our film and would therefore be expected to take more profit. A company like Warner Bros. would be ideal for Taken - as they can afford to invest alot of money into these films, allowing the film to have a larger budget and therefore theoretically take a larger profit. We would hope that our film would gain publicity through great reviews and awards rather than invest millions into marketing the product.

We do not feel that our film requires a lot of funding and we would much prefer for a company who is more interested in the art of film making rather than the business of film making to take us under their wing. A company like Film4 who provided funding for successful films such as Slumdog Millionaire would be our preferred choice. Also, a benefit of having a company such as Film4 distributing our film would be that although they are fairly small compared to Warner Bros. & Universal etc. they possess numerous formats that would be available for us to market our product in the form of two television channels and an online video streaming service.